The Arena Football League has announced a partnership with the popular driving company Uber, ArenaFan reports. The deal is reportedly through the 2017 season and could possibly expand past that.
The league’s partnership is the second with a big company this season – they partnered with GEICO back on April 3. Every goal line in every arena, as well as the field around midfield, now has the Geico logo imprinted on it.
In the partnership agreement, all eight AFL markets (Philadelphia, Phoenix, Orlando, Jacksonville, Tampa Bay, Washington, D.C., Cleveland, Los Angeles) will have Uber drop-off and pick up zones run through their cities.
PA announcers will also be required to read an Uber spot, and the arena will display video content promoting Uber when the home team is on offense.
The Arena Football League is in the 17th week of the 29th season. The playoffs begin on Aug. 6 and conclude with ArenaBowl XXIX on Friday, Aug. 26.
Uber is a company in which people can pick up other people and charge them to drive them around. Uber was founded in 2009. They currently have around 6,700 employees. Anyone interested in driving for Uber can apply at über.com.